FTI Consulting, Inc. is a global business advisory firm dedicated to helping organisations protect and enhance enterprise value. With approximately 3,500 employees located in most major business centres in the world, FTI Consulting works closely with clients to overcome complex business challenges in areas such as investigations, litigation, mergers and acquisitions, regulatory issues, reputation management and restructuring.
FTI Consulting's UK business was recently established and sponsorship is helping accelerate their UK development.
gameplan have supported the FTI Consulting marketing team in their sponsorship search, negotiation and planning process. Over a short period the FTI Consulting/gameplan team have filtered, shortlisted and negotiated two multi-year sponsorships.
Both sponsorships are closely aligned with FTI's business objectives and both are partnerships that create a relevant connection between FTI Consulting and the properties themselves.
The first to be launched is the FTI MVP Rankings, a partnership between FTI Consulting and the England and Wales Cricket Board (ECB) and the Professional Cricketer's Association (PCA).
FTI Consulting's expertise in providing timely, accurate and meaningful management information will be applied to cricket player performance data to sharpen player analysis and create new coaching applications for the rankings data in the professional game and potentially the amateur game too. It is the FTI MVP Rankings, rather than traditional cricket averages, that will provide critical player and player management information.