heading_creatingclearvision

A variety of factors can influence a rights holder's commercial goals and objectives, amongst these revenue growth is often critical. We help create commercial strategies that address the short-term needs of revenue generation whilst working to develop longer-term goals such as rights holder brand development and positioning. Sponsors have a key role to play in both short-term and long-term commercial goals.

title_strategy

Working with our clients to fully understand their needs and create a viable strategy that delivers results.

title_rightspackaging

Packaging rights for maximum target market appeal.

title_valuation

Providing independent valuation and competitor analysis.

title_sales

Taking the proposition to market: developing bespoke sales material, presentation, negotiation and close.

heading_delivering

gameplan can create rights holder value from day one. We have a track record of delivering results and developing strong relationships in the market.

Swansea City AFC

Structured Sales Process

1.
Develop and agree the proposition

2.
Evaluation to identify total value and ROI potential

3.
Agree strategy and create rights packages

4.
Tailored sales materials and targeted selling

5.
Status reports and "open book" database

6.
Negotiation and close