A variety of factors can influence a rights holder's commercial goals and objectives, amongst these revenue growth is often critical. We help create commercial strategies that address the short-term needs of revenue generation whilst working to develop longer-term goals such as rights holder brand development and positioning. Sponsors have a key role to play in both short-term and long-term commercial goals.
Working with our clients to fully understand their needs and create a viable strategy that delivers results.
Packaging rights for maximum target market appeal.
Providing independent valuation and competitor analysis.
Taking the proposition to market: developing bespoke sales material, presentation, negotiation and close.
gameplan can create rights holder value from day one. We have a track record of delivering results and developing strong relationships in the market.
Develop and agree the proposition
Evaluation to identify total value and ROI potential
Agree strategy and create rights packages
Tailored sales materials and targeted selling
Status reports and "open book" database
Negotiation and close