Case Study: CMC Markets

Keen to drive market share, CMC were looking for an opportunity to build brand profile amongst a very specific geo-demographic audience within an environment that generated a genuine sense of scale for CMC.

Our response was to create a bespoke 6-Nations advertising campaign. By cherry-picking key fixtures we fulfilled the geo-demographic ambitions of the brief, and presenting CMC advertising live within the BBC's 6-Nations coverage successfully fulfilled the brand scale objective.