Kappa joins as Partner of Heineken
Champions Cup and Challenge Cup

EPCR is pleased to announce that Kappa has become the Official Technical Apparel Partner of European club rugby tournaments. The famous Italian brand will supply match officials...


Within the powerful marketing environments of
live sport and entertainment we:

Help brands connect with their audience
Help rights holders find like-minded brand partners
Create successful marketing partnerships

Our Values

We pride ourselves on our strong values and look to always uphold these with each and every client:

Acting with integrity
Believing in teamwork
Aspiring to excellence

What we offer

Our approach

Process-led approach including tools for valuation and negotiation

Marketing expertise

Making partnerships work for both parties

Market Intelligence

Understanding current and future marketplace opportunities

Commercial Expertise

Optimising value for both parties

The Founding Partners

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Steve Leonard

Steve’s experience has been built over many years of developing sport, music and art sponsorship solutions for major blue-chip clients. Steve heads gameplan's brand consultancy helping our clients create and execute genuinely effective sponsorships. Previous employers include WPP Group and Saatchi and Saatchi.

Family, sport and music is how Steve spends his time outside of gameplan though not always in that order.

Steve Leonard
Member Photo
Paul Haigh

Paul leads our sports rights representation consultancy. Having begun his sports marketing career at IMG, Paul held a number of senior commercial sports roles at Liverpool FC and Arsenal FC and headed Octagon's sports representation business.

As a father of two boys, when not in the office Paul can be found on the side of the football pitch coaching. Or, up Box Hill on his bike. Sport runs deep.

Paul Haigh

Selected Case Studies

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gameplan is proud to count Arcadis amongst our clients. Over the last 12 months gameplan has supported Arcadis in its search for a marketing partnership to support the visibility of the Arcadis brand and the work it does in the UK...

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Utilita Energy

One of the energy sector’s success stories is the rapid growth of Utilita Energy. Sponsorship is at the heart of Utilita’s marketing strategy and gameplan created partnership solutions in both football and live music to help...

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The Jockey Club

Following a competitive pitch gameplan won the Jockey Club Racecourses business to represent Britain’s oldest sporting event, the Epsom Derby...

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International Champions Cup

The International Champions Cup, owned and delivered by US-based Relevent Sports, is the global pre-season football tournament comprising the world’s best club sides including Barcelona, Real Madrid, Manchester City and Bayern Munich...

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Swansea City A.F.C.

Competing against many of the best-known UK and US sponsorship agencies to represent both Swansea City AFC and the Swansea Stadium we were successful in the pitch and appointed to develop their sponsorship sales strategy...

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Our Clients

  • They’re highly professional and talented sponsorship professionals combining the ability to drive a strategic vision whilst ensuring that the detail is managed and delivered
    President, UK Marketing Partnerships Live Nation
  • gameplan delivered pragmatic commercial and marketing insights to help The Money Cloud bring our strategy to life. Their knowledge of the facts and key relationships help deliver practical and workable solutions, which helped us move quickly into the market
    Nick MASSEY
    CEO The Money Cloud
  • gameplan have offered an incredibly professional sponsorship service. Their network is second to none and so is their knowledge around sponsorship. They were a genuine extension to our team plus delivered results.
    James Parkinson
    Commercial Director of Brentford FC
  • gameplan provided us with invaluable support in
    creating our UK sponsorship
    Veronique MONACO
    Marketing Director of The Rezidor Hotel Group