Case Study: Utilita
One of the energy sector’s success stories is the rapid growth of Utilita Energy.
Sponsorship is at the heart of Utilita’s marketing strategy and gameplan created partnership solutions in both football and live music to help further accelerate their growth.
In particular, the partnership with Live Nation provided Utilita with both significant visibility and an effective customer acquisition and retention tool.
The multi-year partnership with the world’s leading live entertainment and ticketing company saw Utilita become an official partner of two major UK festivals, stage Utilita-sponsored gigs under the Utilita Live sub brand and create giveaways, money-can’t-buy-experiences and pre-sale tickets. In Utilita’s own words this was a “ game changer”.