gameplan is proud to count Arcadis amongst our clients. Over the last 12 months gameplan has supported Arcadis in its search for a marketing partnership to support the visibility of the Arcadis brand and the work it does in the UK...
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Kappa joins as Partner of Heineken
Champions Cup and Challenge Cup
EPCR is pleased to announce that Kappa has become the Official Technical Apparel Partner of European club rugby tournaments. The famous Italian brand will supply match officials...
ABOUT US
Within the powerful marketing environments of
live sport and entertainment we:
• Help brands connect with their audience
• Help rights holders find like-minded brand partners
• Create successful marketing partnerships
Our Values
We pride ourselves on our strong values and look to always uphold these with each and every client:
• Acting with integrity
• Believing in teamwork
• Aspiring to excellence
What we offer
Our approach
Process-led approach including tools for valuation and negotiationMarketing expertise
Making partnerships work for both partiesMarket Intelligence
Understanding current and future marketplace opportunitiesCommercial Expertise
Optimising value for both partiesThe Founding Partners
Steve Leonard
Steve’s experience has been built over many years of developing sport, music and art sponsorship solutions for major blue-chip clients. Steve heads gameplan's brand consultancy helping our clients create and execute genuinely effective sponsorships.
Previous employers include WPP Group and Saatchi and Saatchi.
Family, sport and music is how Steve spends his time outside of gameplan though not always in that order.
Steve Leonard
Partner
Paul Haigh
Paul leads our sports rights representation consultancy. Having begun his sports marketing career at IMG, Paul held a number of senior commercial sports roles at Liverpool FC and Arsenal FC and headed Octagon's sports representation business.
As a father of two boys, when not in the office Paul can be found on the side of the football pitch coaching. Or, up Box Hill on his bike. Sport runs deep.
Paul Haigh
Partner
Selected Case Studies
One of the energy sector’s success stories is the rapid growth of Utilita Energy. Sponsorship is at the heart of Utilita’s marketing strategy and gameplan created partnership solutions in both football and live music to help...
Following a competitive pitch gameplan won the Jockey Club Racecourses business to represent Britain’s oldest sporting event, the Epsom Derby...
The International Champions Cup, owned and delivered by US-based Relevent Sports, is the global pre-season football tournament comprising the world’s best club sides including Barcelona, Real Madrid, Manchester City and Bayern Munich...
Competing against many of the best-known UK and US sponsorship agencies to represent both Swansea City AFC and the Swansea Stadium we were successful in the pitch and appointed to develop their sponsorship sales strategy...
